The key to using SMS for donation drives and fundraising is to craft a message that won’t be just banging cymbals in the cacophony of fundraising campaigns. Gone are the days of cold-calling telethons. Today, consumers expect personalized and timely communications. And that is where SMS shines.
For example, you can tailor each message to the individual donor with Campaign Monitor’s. Segment your list by region, income range, age, or any other custom qualifier you choose. Personalize every message with the subscriber’s name for an added personal touch.
With SMS, you can
respond within minutes to any community or worldwide crisis, giving people the opportunity to act as soon as the news breaks. You no Costa Rica WhatsApp Number List longer have to wait for the mailer to reach their house weeks later or cross your fingers your social posts reach them. Hit your donor base when it’s still fresh and before they are bombarded with other organizations asking for donations.
Once you have your audience’s attention, it’s important that you give them an easily accessible and immediate way to give. Relying on dated payment options isn’t going to cut it anymore. When was the last time you wrote a check for anything? It’s probably been a while. According to , the use of checks and cash is decreasing dramatically YOY, and mobile payments are taking the place of most payments previously made via check or cash. In short, if you want people to donate to your campaign, you need to offer mobile payment options.
There’s no arguing the
benefits of SMS marketing, but it has an even greater impact when strategy. Each serves your customers in a unique way and enhances the impact B2B Fax Lead of the other. What they share in common is the ability to grow your customer base and your bottom line. If you want to learn more about how to use SMS marketing strategies in combination with email marketing.