A feedback loop is a mechanism that allows for the...
What is an email blacklist and how can you avoid being added to one
However, An email blacklist is a list of IP addresses...
What is email deliverability and how does it impact the quality
Email deliverability refers to the ability of an email to...
What is an email preference center and how can it help you maintain
An email preference center is a tool that allows subscribers...
How can you ensure that your subscribers are engage
Ensuring that your email subscribers are engaged with your email...
What are some common mistakes to avoid when maintaining the quality
Maintaining the quality of your email list is essential to...
What is a suppression list and how can it help you maintain
A suppression list is a list of email addresses that...
What is list segmentation and how can it help you maintain
List segmentation is the practice of dividing your email list...
What is a double opt-in and how can it help you maintain the quality
A double opt-in is a process in which a subscriber...
What are the consequences of having a low-quality email list
Having a low-quality email list can have several negative consequences...