Your first step should be to analyze the search results. You need to know what your audience is searching for and who you want to reach. To determine the user’s goal, look at the search phrases. The query itself often contains some clues. Look at the language they use, are […]
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The most effort should be put into keyword research. It needs to involve more than just downloading some lists and making recommendations based on search volume. No tools will tell you user intentions. It’s the human element that you can only get to know through your analysis. Below are the […]
You have probably wondered more than once how it is that search engines are able to find the answer to a given question. They show you answers that perfectly match your query. It may also happen that you run your own website and create a blog for it, but with […]
At the iCEA Group, as the first SEO360 Agency in Poland , we know how important accurate data is in achieving the best possible results. In our work, we use many tools to illustrate the current condition and potential of the website as accurately as possible, as well as to […]
Many website owners often forget about the audience, and they are the key to building a solid image. Due to its characteristic appearance, the H1 tag helps to understand the structure of the page. It allows you to build a clear and transparent text structure. Thus, it provides users with […]
Creating valuable content on the website is a time-consuming task, but extremely important for increasing the brand’s reach. The goal of each of them is to rank on the first page of search engines. An often overlooked practice is the omission of several details that make positioning difficult. One of […]
On the one hand, we are talking about technical problems that cause the existence of similar websites. Some sites automatically add tags and allow access to the page. Often, many website owners don’t even realize it. On the other hand, similar pages are created on purpose. Some companies with a […]
In addition to naming the writer, the content is written in a strong authoritative voice and tone. There are no qualifying statements or punches pulled; the writers take a clear stance in every issue. You may not be a leader in political or cultural opinion, but you do have the […]
The foundation to perfecting email engagement is testing what works and doesn’t work for your audience in every aspect. This includes testing the time of day you send, subject lines, copy, graphics, and other key elements of the email. Note that this may be different for each audience segment, product, […]
The Morning makes it clear what its readers can expect in each section with descriptive section headers and clear dividing lines. The simple black and white print is not only reminiscent of its newspaper roots but also makes its content easily legible. So maybe a straightforward black-and-white design doesn’t fit your […]
