Do you want your business to find new customers? Imagine knowing which companies are already looking for what you sell. This can make finding new customers much easier. Bombora is a special tool that helps businesses do just that. It finds companies that are already interested in your products or services. This article will show you how Bombora works and how it can help your business get more customers.
Bombora is a powerful tool. It helps businesses find leads, or potential customers. It does this by watching what companies read online. When a company starts reading a lot about a certain topic, Bombora notices. This means they might be looking to buy something related to that topic. Bombora gives you important information. This helps your sales team talk to the right people. It helps them talk at the right time too.
Image 1: A simple illustration of a magnifying glass over a computer screen, with several thought bubbles showing different business-related topics (e.g., “new software,” “marketing tools,” “cloud storage”). Arrows point from the thought bubbles to a smaller icon of a business building, suggesting the discovery of business interests. The style should be clean and easy to understand.
What is Intent Data?
Before we go further, let us understand “intent data.” Think of it like this: when you search for a new bike online, you are showing “intent” to buy a bike. Businesses also show intent. They do this by reading articles or guides about things they need. Bombora collects this kind of information. It gathers data from many business websites.
This data is very useful. It tells businesses what other companies are interested in. This is much better than just guessing. Bombora’s data helps you see who is looking for your solutions. It lets you know who is ready to buy. This makes your marketing efforts much smarter. It also saves your business time and money.
How Bombora Finds Leads
Bombora has a special way to find these interested companies. It uses something called the “Data Cooperative.” Imagine a big club of over 5,000 business websites. These websites share information about what their visitors are reading. Bombora collects all this information. It does not look at what individual people are doing. Instead, it looks at what entire companies are doing.
Bombora also uses smart computer programs. These programs are like super-fast detectives. They look for big changes in what companies are reading. If a company suddenly reads a lot more about “cloud software,” Bombora notices. This is called a “Company Surge.” It means that company is very interested in cloud software right now. This makes finding new customers much simpler.
The Magic of Company Surge Data
Company Surge data is Bombora’s main power. It tells you when a company is “surging.” This means they are looking into a topic much more than usual. Bombora compares what a company is reading now to what they usually read. If there is a big jump, it is a surge. This signal is very important for your business.
Bombora gives each topic a score frist database a company. Scores are from 0 to 100. A score of 60 or more means a company is surging. This score tells you how strong their interest is. Bombora updates this data every week. This means you always have fresh information. You know who to talk to right now.
Why Bombora Helps Your Business
Using Bombora can bring many good things to your business. First, it helps you target your efforts. You can focus on companies that are truly interested. This means you spend less time on companies that are not ready to buy. It also helps your sales team be more effective. They know what to talk about.
Second, Bombora helps you send the right message. When you know what a company is researching, you can tailor your message. This makes your outreach more personal. It feels like you understand their problems. This can lead to more conversations. It helps you build better relationships too.
Third, it can help you close more deals. When your sales team talks to interested companies, deals happen faster. They are already thinking about buying. Bombora helps you find these “hot” leads. This means your sales pipeline gets stronger. It also means your business can grow quicker.
Making Your Sales and Marketing Stronger
Bombora connects to many other business tools. This makes it easy to use with your existing systems. It works with tools that manage customer relationships. It also works with tools that automate marketing tasks. This smooth connection means you can use the data right away. You do not need to learn a whole new system.
Sales teams can use Bombora to prioritize their calls. They can see which companies are surging. Then, they call those companies first. They also know what topics to discuss. This makes their calls more useful. Marketing teams can create special ads. These ads can go to companies showing interest. This makes ads work better.
Real-World Success with Bombora
Many companies have used Bombora to get great results. For example, a software company saw a big jump in sales. They used Bombora to find companies looking for new software. They then sent them special messages. Another company improved their ad campaigns. Their ads reached the right people. This made their advertising money go further.
These examples show how powerful Bombora is. It helps businesses understand their potential customers better. This understanding leads to smarter decisions. Smart decisions lead to more sales. It helps businesses of all sizes find new ways to grow. Bombora can be a game-changer for your business.
Image 2: A stylized bar chart showing a “before Bombora” bar that is short, and an “after Bombora” bar that is much taller, representing increased leads or sales. Above the “after Bombora” bar, there could be a small checkmark or star, signifying success. The design should be simple and impactful.
Cost of Bombora and Alternatives
Bombora offers different plans. The price can change based on how much data you need. It also depends on what other tools you want it to work with. Generally, Bombora can cost from around $13,000 to $75,000 each year. The average cost for many users is about $25,000. This is an important investment for many businesses.
However, there are other tools that do angola lists things. Some of these are ZoomInfo Intent, Clearbit, and Leadfeeder. Each tool has its own strengths. Some might be better for smaller businesses. Others are for very large companies. It is important to choose the right tool for your specific business needs and budget.
Is Bombora Right for You?
Bombora is a powerful tool for seamless sales leads: making selling easy new customers. It helps businesses find interested companies. It uses smart data to do this. This makes your sales and marketing more effective. If your business wants to grow faster, Bombora could be a good choice. Talk to a Bombora expert to see if it fits your needs. Understand the cost and how it can help your specific goals.