Since the arrival of WhatsApp , an application that has become an indispensable tool in the daily lives of millions of people around the world, companies have found a powerful way to connect with their customers in a more personal and direct way than ever before. Today, sending mass communications through WhatsApp is not only a possibility, but a crucial strategy to achieve success in today’s market .
The open rate: more than just a statistic
One of the main advantages of sending whatsapp marketing service mass communications through WhatsApp lies in its incredible opening rate. Unlike emails that can get buried in the inbox or text messages that can be easily ignored, WhatsApp messages have an extraordinarily high opening rate .
The reason? We all carry our smartphones around in our pockets, and the temptation to check a WhatsApp message is practically irresistible. This high open rate provides businesses with an unrivaled platform to effectively communicate with their customers.
Variety and flexibility: beyond the text
WhatsApp’s potential as a communication tool goes far beyond the simple exchange of text messages. With the ability to include images, PDFs, videos and buttons, businesses can create engaging and dynamic communications that captivate their audience. From irresistible promotions to order confirmations and appointment reminders.
Cost vs. Value: Maximizing ROI
While it is true that WhatsApp charges a fee for each template sent , the potential value that these communications can bring to a company is incalculable. Depending on the use given to these massive WhatsApp campaigns , the return on investment can vary considerably.
For example, if WhatsApp is used as a marketing tool to promote products or services with a clear sales objective, the economic return can be significant. However, type in phone number and find location free online 2022 ultimate guide if the communications are mainly informative, the cost may seem high compared to the benefit obtained.
The power of personalization and interaction
One of the most notable benefits of sending communications via WhatsApp is the ability to personalize content and encourage direct interaction with customers. From personalized follow-up messages to exclusive offers tailored to each user’s interests, WhatsApp allows businesses to establish deeper, more meaningful connections with their audience.
Additionally, the ability to receive instant responses and provide real-time customer support through the same communication channel is invaluable in today’s business world.
Legal compliance and transparency: essential priorities
In the context of sending mass communications via WhatsApp , it is essential to comply with current legal regulations and ensure transparency and respect towards users. WhatsApp clearly establishes the need to obtain user consent before sending any type of campaign , as well as the obligation to offer a method of unsubscribing from communications .
To meet these requirements, it is essential for companies to implement clear and effective strategies . One way to ensure user consent is to explicitly request it through various channels, such as the company’s website or any other means of communication commonly used. This may include sending a first mass campaign specifically aimed at requesting this permission .
The golden age of business communications
In short, sending mass communications via WhatsApp represents an unprecedented opportunity for businesses of all sizes and sectors. From its impressive open rate to its versatility and personalization capabilities, WhatsApp offers businesses a powerful platform to connect and engage with their audience in a more meaningful way than ever before.
By taking full advantage of this tool, businesses can unlock unlimited potential for growth and success in today’s marketplace.
Real example of WhatApp templates
Finally, we finish the article with a sample of an example of sending a WhatsApp Template . In this case, asb directory a marketing communication for the “Love the 90’s” festival.
In addition, it is important to offer the user a mechanism to unsubscribe from communications at any time. A common practice is to include a signature in each message sent through WhatsApp, informing the user how they can unsubscribe. For example, the user can be invited to send a message with the word “UNSUBSCRIBE” to be automatically removed from the company’s contact list.
