What you want to discover through this analysis are ways to facilitate the visitor’s conversion into a lead , offering rich materials on capture pages that are unlikely to be ignored by readers. You don’t have to grope in the dark to find out what will make a stranger convert : they will show you what they like or don’t like, reacting to A/B tests — experiments that change just one element of content at a time, in order to compare the results of the first version to the previous one and, for example, decide between.
Conversion is conversion optimization
In it, it is possible to create flows at different stages of the funnel , cross-reference the sending of related materials, monitor email opening metrics and what actions the lead took based on them. It is still possible to automate submissions based on these actions that the lead took to be able to offer relevant content at the right time. Want to know more? Take a look at the content about: HubSpot and Inbound new data Marketing ; RD Station and Inbound Marketing . How to sell more with Inbound Marketing? The first stage of Inbound Marketing is to attract the visitor, when we understand the context of their life and offer help.
The tactics used to analyze visitor
Follow me! Orgânica is an award-winner Digital Marketing Agency Request contact and understand how we can help your company continue _change What are the main Digital Marketing services? 1. Content Marketing When we talk about Digital Marketing or Inbound B2B Fax Lead Marketing — the methodology of selling to consumers who are actively looking for a solution offered by your product or service on the Internet —, we can’t help but talk about Content Marketing.