Over the past few years, much of the influencer marketing industry has been on a teenage journey of self-discovery and experimentation. As a result, for many brands it can sometimes feel like fumbling in the dark into the unknown.
Throughout this time, the identity of influencers has been threaten as the industry’s teenage phase has creat some questions about influence and authenticity. The m ia has often chosen to sensationalize high-profile influencers in a negative light, with superficial and sometimes misleading behavior.
All the while, the influencer ecosystem
Has been exploding across multiple platforms. All of them capitalize on the premise that people want to see other people have interesting things to say, far more than they want to hear from brands. That’s why 65% of people use Instagram to see what influencers are creating, a statistic that’s likely to be even higher for newer platforms like TikTok. While belgium phone number library it’s not always pretty, there’s no doubt that influencers and creators (as they prefer to be call ) are using their message of authority and influence to attract large, engag audiences.
Trust is the biggest driver of effective messaging: if you trust the sender, you are more likely to act or take some action as a result of their message. This trust is critical for brands to attract influencers, as trust in m ia and advertising has been declining, hitting new lows every year as measur by elman in its annual Trust Barometer. Influencers play an increasingly important role for brands as they are the primary trust bridge to reach audiences of existing and potential new customers.
We know that the outdat marketing funnel
Is no longer a linear path from awareness to consideration h ενσωμάτωση αυτών των νέων and purchase, but rather a path that few brands have fully adapt their thinking to understand new behavioral models bas on complex systems.
By far the biggest challenge for brands using influencer marketing is how to map out the role of influencers in their brand marketing ecosystem, and then how to find the right influencers and run programs at a asia phone number scale that can fill the gap left by declining traditional m ia.
Last year, AIMCo (Australian Influencer Marketing Council) was establish as the first globally recognis industry body, bringing together the expertise of a disparate collection (or collections) of industry professionals, marketers and content creators d icat to advancing influencer marketing best practices, campaign measurement and industry knowl ge.
