Maintaining the quality of your email list is essential to the success of your email marketing campaigns. However, there are several common mistakes that can hurt the quality of your email list and negatively impact your results. Here are some common mistakes to avoid: Failing to obtain explicit consent: It’s […]
A suppression list is a list of email addresses that you exclude from your email marketing campaigns. Typically, these email addresses are removed from your email list because the subscribers have either opted out of receiving your emails or have marked your messages as spam in the past. By using […]
List segmentation is the practice of dividing your email list into smaller, targeted groups based on specific criteria. This can include demographic information, geographic location, purchase history, engagement behavior, and more. List segmentation can help you maintain the quality of your email list by allowing you to send more relevant […]
A double opt-in is a process in which a subscriber confirms their email address by completing a two-step verification process before they are added to an email list. This confirmation process involves the subscriber submitting their email address on a sign-up form and then receiving an email requesting them to […]
Having a low-quality email list can have several negative consequences for your email marketing campaign. In this article, we will discuss some of the consequences of having a low-quality email list. Reduced Email Deliverability When you have a low-quality email list, it is likely that a significant percentage of your […]
