In today’s era, there are many choices of platforms that can be used as media to reach customers. The platform or tool used as a means to reach customers is called a marketing channel. Careful consideration is needed before choosing a marketing channel. Know the goals you want to achieve. […]
Your content may be great, but if the title is mediocre, the click-through rate will not be high. Don’t waste potentially good SEO writing. Many bloggers and SEO experts spend 40% to 55% of their time on content marketing , such as creating content, monitoring social media signals and consumer […]
The covid-19 pandemic forced the implementation of ecommerce. Which to the increase in new companies to financial technology , specifically those ideal for permanent transactions. According to the voices of a series of specialists. Innovative payment mechanisms have a transcendental role in transactions. Mainly those that are made in international […]
The fourth quarter confirmed the successful performance of Mercado Libre in 2022. The good indicators were reflected both at the ecommerce level, as well as in fintech and the increase in active users. Mercado Libre recorded sustainable and profitable growth The e-commerce and financial services company, Mercado Libre, remains the […]
Viva Air paralyzes has canceled its operations in Colombia and Peru. Since considering a statement released by the company, the cause was due to constant delays coming from Aeronáutica Civil de Colombia. Who did not issue information regarding the integration of the line area with the company Avianca. It is […]
Hybrid work and education after the arrival of the pandemic, work and education were the sectors where important changes occurred. These transformations continued to evolve and the trends, which previously seemed temporary, became stronger over time in both activities. The evolution of education and work in the post-pandemic After the […]
Just as it happens in other markets worldwide, technology such as Artificial. Intelligence is being implemented in Peru for different aspects . Considering what was stated by Alonso Razetto , who is office manager of McKinsey & Company Peru. Those sectors that have the greatest momentum are retailers, mass consumption […]
A look at the ecommerce the concept and development of ecommerce in Colombia has evolved since its arrival in that country. With their own particularities. The transactions have found their own path, adapting to both the merchant and the consumer of the Colombian market. Defining ecommerce in Colombia Camilo Herrera, […]
Coca-Cola has decided to immerse itself in the possibilities. Of artificial intelligence and has found in this technological innovation a way to refresh its marketing and advertising actions. To this end, the multinational has signed an agreement with the consulting firm Bain & Company. Through this agreement it will explore […]
More than 70 leaders of the main organizations that promote electronic commerce in Peru met at the Innovation Breakfast, organized by the Peruvian Chamber of Electronic Commerce (CAPECE) , to present the 8 ecommerce committees, work as a team and thus define your objectives and planning in the next 6 […]
Current and future panorama Considering recent estimates. Made by Statista Digital Market Insights , the market in the Latin American and Caribbean ecommerce region achieved a retail sales value that reached $125 billion by 2022 . Ecommerce figures for 2027 In 2027, the figure is expected to double and exceed […]
The Mercado Pago platform will launch its credit card. In this country in a new step in promoting the inclusive digital economy. This initiative adds to the financing and personal loans they provide to Mexicans without access to the traditional banking system. Credit solutions in the Mexican market Mercado Pago […]
