User Generated Content (UGC) refers to any content created by users for a brand. This can be customer reviews, photos shared on social media, or blog posts, for example.UGC is opposed to traditional Brand Content, that is, content produced and distributed by brands and companies themselves. It is a rapidly developing marketing content strategy that is proving to be very effective. Indeed, we see that customers have less and less trust in advertising produced by brands. On the other hand, they consider that opinions and content created by other consumers are much more credible, and they are therefore more sensitive to UGC.
The Benefits of User Generated Content
First of all, User Generated Content promotes customer involvement and loyalty . Customers feel that they are part of a community of consumers and that their opinions and feedback are valued. Users are no longer just passive customers: they become brand ambassadors.
According to Search Engine Journal
User Generated Content is a form of word of mouth, the most trusted source consumers consult before purchasing.”In addition, it is also an opportunity for the company to get to know its customers better . Indeed, in their comments, opinions or articles germany whatsapp number data users highlight what interests them most in the product or service in question. It thus becomes possible to constantly adapt to their needs and expectations. Finally, User Content Marketing makes it possible to obtain original content almost for free . Users will talk about the brand themselves and help make it known to more people.
Some examples to exploit User Generated Content
Users are not going to spontaneously produce content for a company, unless it already has a strong reputation. It is generally necessary to encourage them to interact with the brand. First of all, you must give consumers the opportunity to express themselves easily, thanks to comment spaces, forums and attractive and regularly updated social media buying house b pages. Then, to make users want to share content, to encourage them to curate your content , you can organize games, challenges or even challenges. For example, setting up a contest in which participants share a photo of their favorite item is an effective strategy.
In 2018 the airline Transavia
invited its customers to post a “failed” photo of their vacation to try to win a round-trip ticket for two people to the city of their choice.Finally, you have to be responsive and relay and promote the most interesting content.Wayfair is an e-commerce detail instructions on adding the metric furniture retailer. Shoppers of the brand can post their purchase on Instagram with the taken into account as they arise, so that customers feel that their participation is important to the brand.
