These small additions don’t cost much, but they can be incribly effective at retaining customers and preventing churn. The main consideration is simply to make sure your customers understand how much you value their business. One consideration when offering incentives is to consider where the customer is in their journey […]
Once you’ve identifi your target customers, know your audience and find ways to attract your ideal customers (such as leveraging behavioral data and leveraging analytics solutions like Google Analytics), you want to keep as many as possible. The key to lowering customer churn is to measure it, find out why […]
A case study is a marketing resource that could help your business continue to grow and acquire new customers. It’s important to find the right format, but the content of your case study is ultimately what will lead to new sales. Focus on incorporating the most crucial data and present […]
Case studies on the website are much more shareable than print versions. Additionally, case studies are excellent blog post ideas when you’re running out of interesting or informative topics to cover in your blog. Downloadable case study Downloadable case studies can be download as PDFs, print and distribut to people […]
These case studies can be good to use. If you have some positive preliminary. Data that you plan to study more in the future. However, it is important to note that your. Preliminary data may not present. Strong enough evidence for those you. Are trying to impress, so web page […]
A blog and then share it on the company’s social channels. However, content marketing channels and means should be target group. For example, if the company’s target group doesn’t use a certain social channel or read content like blogs, it usually doesn’t make sense to do so. Often, the best […]
about the goals and their measurement, core target groups, the company’s areas of activity, the channels us and information about the content marketing process and development. Choosing Goals and Metrics Your content strategy should of course be goal- but it should also align with your company’s business goals. Typical content […]
Downloadable materials Downloadable materials, such as guides or e-books, are also popular. For download materials it is usually necessary to leave contact information or subscribe to a newsletter. Different guides and e-books often deal with the company’s best areas of expertise, as this is usually the area where the company […]
Also On the one hand, it also allows for systematic brand building: webinars, LinkedIn posts and live events, or even growing your email list, are all great ways to gain credibility with your of the curve. Content A great way to get Marketing Often an important part of marketing, especially […]
a Growth Marketing Strategist and Team Leader at the marketing agency Advance B2B, Finnish and international B2B SaaS companies. Katja Mikkola is a content strategist at the company, which provides strategic creative planning, phenomenon-building communications, technical understanding and deep social media expertise all in one place. As a content strategist, […]
While you can segment your list in all kinds of ways (customers vs. prospects, by product line, by persona, and more), doing so by engagement can help build cribility with your subscribers. Sending more target, relevant emails to smaller groups can be one way to boost your engagement. It’s never […]
Email service providers (ESPs) may flag your emails as spam if too many of them suffer from hard bounces, which will negatively impact your sender reputation. Use double vs. single opt-in. When subscribers go to sign up for your list, they have two options: single opt-in or double opt-in. Single-opt-in […]
