2023

While you can segment your list in all kinds of ways (customers vs. prospects, by product line, by persona, and

Email service providers (ESPs) may flag your emails as spam if too many of them suffer from hard bounces, which

These service providers evaluate how many emails you send, spam complaints, unsubscribe rates, and many other email engagement metrics to

However, if you’re sending a quick update meant for subscribers to click through as fast as possible, it’s less important.

Sometimes these terms get a little mix up, but here’s the simplest way to remember the difference: the Click rate,