Are you already using scenarios? If not, you are missing out on a lot of opportunities, as workflows are a great way to nurture relationships with your customers and strengthen their engagement . Some research shows that marketing automation bulk mail masters can increase sales productivity by 14.5%. Other statistics are also very promising: automated emails have a 70.5% higher open rate than regular marketing messages, and a 152% higher click-through rate . There are plenty of reasons to start creating automated scenarios for your marketing.
Your First Step: Creating Automated Email Marketing Scenarios
Scenarios (in English they are called workflows ) are among the most effective tools in the world of email marketing, so it would be right to pay some attention to them.
The first step is definitely to automate the sending of your email messages, but to do this you will need a new partner.
Email marketing service providers are different and their offerings are different too. This means that when choosing a provider you should make the evolution of marketing strategies of franchisors and franchisees sure that they allow you to create automated email scenarios . But it is also important that the entire process is as simple, fast and effective as possible.
In the following articles we will see in more detail how to create automated messages with the help of the SqualoMail platform, today instead we will focus on the 15 examples of scenarios that you should definitely include in your email marketing automation .
#1: Thematic scenario
In this case, you need to create an individual scenario for each thematic field you deal with . For example, if you deal with the sale of everything that horses need, your main sectors include horse food, equipment and horse housing, for each of these sectors you will need to create a different scenario. This means that for each of the sectors you choose, you will need to create different content and a different scenario that you will then automatically send to your recipients.
As a main trigger, you can use, for example, the download of certain content. If a visitor to your website downloads an e-book on horse nutrition, this activates the workflow for horse nutrition and starts sending useful content on this topic.
#2: Scenario to welcome new subscribers to your blog
If you choose, for example, SqualoMail as your provider, you will be able to create, with the help of the platform, customized scenarios of automated messages , which can america email list be activated by a wide range of different events.
These are just a few examples of what you can do with the use of scenarios. But there are other options, and you can automate much more than just sending emails to save even more time and effort, but also to improve your marketing and therefore your business.
