With the popularization of mobile Internet, WeChat public accounts have become an important channel for many companies and individuals to promote their brands and transmit information. However, when developing WeChat public accounts, many companies often face an important problem: how to reasonably control development costs to ensure the best input-output ratio within a limited budget?
Detailed explanation of the cost of developing a WeChat public account
Infocode, a professional WeChat development company, will provide you with a detailed analysis of the cost structure of WeChat public account development and how to adopt corresponding strategies to reduce costs at different stages.
Cost structure of WeChat public account development
The development costs of WeChat official accounts mainly include the following aspects:
1. Registration fee: Enterprises need to pay a certain fee to WeChat officials in order to apply for and register their own public accounts on the WeChat public platform. Currently, the registration fee for corporate public accounts is 300 yuan/year, while the registration fee for personal public accounts is free.
2. Annual review fee: In order to ensure the normal operation of the official account, the company needs to conduct an annual review of sri lanka phone number library the official account according to the prescribed time period. During the annual review period, the company needs to pay a certain fee to WeChat. The annual review fee varies according to the type and industry of the company. Generally speaking, the annual review fee for corporate official accounts is about 600 yuan/year.
Detailed explanation of WeChat public account
Development costs and how to reasonably control costs
3. Design fee: The design of the official account includes the design and production of elements such as avatars, covers, menus, etc. The design fee is usually determined by the complexity of the design and the experience level of the designer, and generally ranges from a few hundred to a few thousand yuan.
4. Content production fee: The content production of the official account includes text, pictures, audio, video and other forms. The content html tags for headings production fee mainly depends on the production capacity and content quality requirements of the enterprise. Generally, it can be solved by the company’s own team or outsourced. If outsourcing is chosen, the cost may be higher, generally ranging from several thousand yuan to tens of thousands of yuan.
5. Promotion Fees: In order to attract more users
To follow and use the official account, the company needs to promote it through various channels. Promotion fees mainly include cg leads advertising, partner promotion, offline activities, etc. The specific amount of promotion fees varies depending on the company’s promotion needs and budget. Generally speaking, the annual promotion fee can range from several thousand yuan to several hundred thousand yuan.
Strategies for reasonably controlling the development costs of WeChat public accounts
In the process of developing WeChat official accounts, companies need to adopt appropriate strategies to control development costs based on their actual situation and development stage. Here are some suggestions:
