A win for the customer and a significant loss for the company, right? However, this situation can easily turn into a win-win. The process engages potential customers at a higher rate, giving them first-hand experience with services they might not have tri otherwise. This makes them more likely to convert into paying customers, which in turn generates more revenue for the brand.
Stay consistent
Consistency is key to building trust in any relationship. As mention earlier, much of the fear that prospects have during the sales process is because they don’t know what to expect. When you behave consistently over time, they will be better able to pr ict your behavior.
This consistency in your interactions helps release oxytocin when they interact with you, which has been found to increase trust and r uce fear. The release of oxytocin can also help increase empathy, which further strengthens the relationship between you and your prospect.
Always keep your promises
After you make your first sale, your work isn’t done. No matter austria phone number library what type of service your business offers, that service will essentially either deliver on the promises you made during the sales process or not.
In psychology, our ability to keep our promises (or lack thereof) communicates how much we value people who keep their promises. Even one small broken promise can cause trust to dissipate. Over time, a series of broken promises will cause you to completely lose the trust of your potential customers – and that’s when they hand over to one of your competitors.
No salesperson should ever
Think it’s okay to overpromise and underdeliver. It may 5 best seo strategies for b2b companies help you get the sale initially, but it won’t help you retain your customers. Negative word of mouth will spread, and you’ll find that no one trusts you. On the other hand, if you only promise what you can keep your business, you’ll satisfy your customers and lay the foundation for a lasting relationship by meeting expectations.
Trust is (always) the answer
Success in the world of sales ultimately depends on building asia phone number quality relationships with prospects — and every good relationship requires trust to thrive. By demonstrating that you can be a trust resource during the sales process and continue to be reliable after the deal is clos , you’ll not only earn trust. You’ll also earn your prospect’s business.
