The process of designing creative assets for an ad is pretty straightforward. TikTok ads can be horizontal, vertical, or square videos and images. The best thing about the ad platform is a tool call the Video Creation Kit, which provides video and image templates that can be customiz with existing images.
The brand takeover ad will appear
Immiately when a user opens TikTok. The ad can then be rirect to an internal or external link—another video on TikTok or an external site or app.
In-fe ads
In-fe ads are native ads plac at the bottom of organic TikTok videos or in the fe as part of the video queue, depending on the product type. These ads also rirect to your website or app.
HashTag Challeng
You can work with the TikTok marketing team to create a sponsor hashtag challenge that encourages users to share content on TikTok on behalf of your brand. Challenges typically last 6 days.
6: Optimize Your TikTok Advertising
When creating a brand takeover or in-app display ad, make sure you use high-resolution images, as the visual elements of the ad will take up the entire user’s screen and be highly visible.
Focus on just one call to action (CTA) to get the most out of your rirect link.
When it comes to ad copy, note that TikTok ads provide very little space to explain anything in words. Ad descriptions are limit, so if you’re selling a oman email list more complex product or service, include the words in your display creative using the Video Creation Kit.
Since all ad descriptions appear at
The bottom of the screen, be sure to place key creative elements in the center of the screen to avoid clutter.
As with most ad formats, it’s best to experiment with how does whatsapp business work? different targeting options and creative elements before narrowing down your ad to the combinations of elements that work best.
Pro tip: In addition to the Video Creation adb directory Kit, you can take advantage of other built-in ad tools. At the ad group level, the auto-optimize creative tool lets you upload up to 10 images or 5 videos, 5 ad descriptions, and 1 call-to-action, then combine creative assets into multiple ads.
