In this article, you will learn how to create ads on TikTok to promote your products or services.
Table of contents of the article entitled “Advertising on Tik Tok”:
With over 600 million active users worldwide, TikTok represents a huge opportunity for advertisers. Not only has TikTok surpassed Twitter and Snapchat in popularity, but it’s also less ad-heavy than its older counterparts.
Tiktok advert
The visual app — which lets users edit and share 15-180-second videos with built-in filters, effects, and music — truly shook up the marketing world with its unprecedented virality.
The app launched a beta version of its advertising offering in early 2019. Since then, major companies like Nike and Apple Music have used TikTok ads to promote products in unique, visually appealing campaigns.
With advanced targeting and ad creation
Features , the TikTok Ads platform is different from many of its predecessors. When used effectively, it can help you reach one of the most lucrative user pools.
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However, not every business can take advantage of TikTok’s unique offerings. Before you invest your time and effort into TikTok advertising, here are two questions you need to ask yourself to determine if this advertising platform is right for your business.
What is your company’s target demographic?
If younger people are one of your business’s primary audiences, TikTok ads could be a worthwhile investment for you. With 68% of TikTok users being under the age of 30, it’s not yet (but will be) the right platform for businesses that cater to an older audience.
It’s worth noting, however, that while malaysia email list TikTok’s current audience is largely young, the social network is being adopted by younger audiences first before making its mark on older demographics. So it’s still worth learning more about the platform to get ahead of the competition, even if TikTok isn’t right for your business at this stage.
Do you have a budget for advertising on TikTok?
While larger companies like Nike how to use whatsapp in digital marketing? and Disney have been quick to advertise on TikTok to create adb directory a huge buzz, TikTok ads can be less accessible to smaller businesses.
