The idea of creating your own campaign to launch a new product excites you but you still can’t find the right inspiration? No problem, we have collected the best campaigns from the best brands for you and prepared some examples, among which you will surely find the right idea for your brand too .
The Quip brand follows one of the good old rules that take email marketing service says a picture speaks louder than words. So they decided to not only describe the product, but also show it in action . A simple, attention-grabbing animation and a fun design make the message stand out from the crowd, while contrasting colors create an eye-catching look and a fresh look created specifically for their new product.
The Warby Parker brand has opted for an authentic and familiar approach that often works very well. These types of images work much more authentically than purchased photos, which always come across as “too perfect,” so recipients can trust them right away. Trust is, of course, the first step in convincing a purchase, so it’s a great tactic for increasing sales.
The Casper brand effectively combines a fun and engaging approach with great products backed by years of research . Again, they have how much do i have to invest to have a product with highlighted that they have done a lot of research in the creation of this dog house, which has confirmed that it is indeed the best choice, while maintaining a fun and light tone that attracts attention and convinces us to make the purchase.
#4: Fenty Beauty
Strong, assertive messaging, bold colors, and finally, an emphasis on urgency. This offer is not only limited, but hyper-limited in time , which further intensifies our sense of urgency. This, of course, can lead to an even faster and even more impulsive purchase, which, for the Fenty Beauty brand, is great news.
A simple message, striking features, a sense of urgency, and even a sweepstakes—Everlane really knows what they’re doing. Having to sign up for a waitlist to purchase a jacket underscores the fact that this is a truly exclusive offer , and the america email list sweepstakes keeps you looking at the jacket even if you don’t need it—but you might find out later that you do. Clever, right?
#6: Apple
The Apple brand is already known for its brilliant marketing and their product launch emails are no exception. A simple design, very little text, a large photo and a call to action – sometimes less really is more, as big brands often prove.
#7: Nike
Nike also bets on simplicity, clean design and large photos of its products – which really play an important role in their emails. In this type of message, if you want to capture attention, try to use your brand colors to effectively build the image and recognition of your brand.
