When restructuring a website, it can happen that subpages are no longer available on the server. In this case, your server should display the error code 404. If you have only moved your content or want to show a user that there is other interesting content on your website, you can also design the 404 error page individually and offer a search function or similar topics. Interesting examples of the creative design of 404 pages can be found her.
Nobody likes construction sites – troubleshooting and orphaned pages
If, for example, you want to prevent 404 errors from netherlands phone number data occurring when moving a site or creating a new URL structure, you should redirect the old URLs to the appropriate new URLs using a 301 redirect. This is a server redirect that is usually not noticed by the user. Search engines can also handle the redirect. The redirect is set up using the htaccess file on your Apache server. You can find detailed instructions here
10-point on-page checklist
- Create a robots.txt file and how to use telegram’s ‘saved messages’ feature upload it to the /robots.txt directory.
- Create an XML sitemap and upload it to Google Search Console.
- Use a unique page title for each page.
- Use a meta description for each page.
- Keep the URL hierarchy flat.
- Use descriptive URLs and avoid session IDs.
- Optimize your texts semantically and not just according to keywords.
- Use internal linking to structure your website.
- Use different heading tags (h1, h2, h3, etc.) only once per page and in a logical order.
- Only link to trustworthy and thematically appropriate sites.
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What is Local SEO?
- Local SEO refers to all measures that lead to optimal bulk lead placement in the local search results of a search engine . Search engines have different indexes for websites , images, videos, news and also for local companies. The factors that influence the ranking within the respective index sometimes differ greatly.More and more local companies have realized how important local searches have become on Google. And as a result, competition for placement in the search results for local searches is much fiercer than it was a year or two ago.
- According to Ed Parsons, a specialist in spatial and geographical representation at Google, a third of searches on Google have a local connection. And we know this ourselves too: when we are looking for an Italian restaurant or a dentist nearby, we often start our search on Google. And as a result, Google has also become an important marketing tool for local companies. The better the placement in the search results, the more potential new customers a company can generate through the hits on Google.
