The holiday season is a huge opportunity to connect with your digital community, reach new customers and increase your online sales.
What is the first step to planning a successful social media campaign? A powerful idea!
Take a moment to answer these questions: What are your overall goals?
- Which social media platforms are suitable for reaching your audience?
- What kind of content will help you achieve your goals?
- What products or services do you want to focus on?
- Do you have enough budget for a campaign, especially for the holidays?
- Do you want to work with influencers and/or other businesses?Lululemon , for example, uses its annual seasonal campaign to focus on its mission… to bring people together Previous campaigns have included a message of “presentation” (instead of gifts), a #feelgoodgiving drive and a reflection on the range of emotions caused by COVID-19 during an unconventional holiday season.
Create the most enjoyable shopping journey
The next step to a great holiday campaign is to make the process of buying your products or services as easy as possible.
Instagram , TikTok and Pinterest have integrated e-commerce into their platforms, making it easier than ever to sell .
On Instagram, you can tag products, directly in feed posts, stories, IGTV, carousels, guides and lives.
However, despite the obvious advantages, e-commerce through social media may not be for everyone.
Brands using, for example, lose valuable customer data as all purchase communications are handled in-app.
Alternatively, businesses can use a link tool (like Later ‘s ) in the bio to drive traffic and sales from Instagram or TikTok.
Plan, Create, and Collect Data
At this stage, you can start planning the content for all the social media you will use.
This will help you understand how much time you’ll need to spend creating the content, versus the time and budget you’ll need to find user-generated content.
With a rough plan, you can start collecting and creating your campaign elements. If you work with photographers, videographers or creators, you may want to create a that captures the desired aesthetic of your campaign. This will serve as a valuable reference to keep all your content visually aligned.