Improving navigation and usability
Improving navigation A tree-like structure is considered a universal site structure: the main page leads to sections, and the sections […]
Digital Marketing
Digital Marketing
Digital Marketing
Improving behavioral factors
Improving behavioral To draw a conclusion about the usefulness and reliability of a resource, Yandex pays most attention to user
Digital Marketing
Using subheadings and structuring content
Using subheadings The collected keywords should also be implemented into the subheadings on the promoted pages. What is important to
Digital Marketing
Based on semantics, design the structure of the site:
Based on semantics Read a detailed guide on collecting a complete semantic core on the PromoPult blog . Grouping queries For
Digital Marketing
Collection and analysis of the semantic core
Collection and analysis How to check code validity and find errors in HTML and CSS. What are circular links on
Digital Marketing
Register with Yandex Business
Yandex Business Your company will appear on maps and will receive an expand presentation in search results, and tools for
Digital Marketing
How to prepare a website for promotion in Yandex
How to prepare SEO for Yandex starts with basic work. It is better to do it before the site is
Digital Marketing
This takes traffic away from information sites
This takes traffic The latest changes in Yandex algorithms are relat to the introduction of technologies bas on neural networks-transformers
Digital Marketing
How to promote a website to the top of Yandex: instructions + checklist
How to promote Promoting a website to the top of Yandex search results means gaining access to a multi-million Russian
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Why is it important to standardize
In addition to style issues, we also standardized some constructs that are widely used by our freelancers. These are not
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Ebook content production
Producing for the Internet is different from producing for other channels, do you agree? To read a text on the
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How does content marketing come about
Today we will review what content marketing is in traditional media, how it works and some specific examples of its use, understanding