Regular reviews are a sign of consistency for users and search engines. If the last review was two years ago, this is counterproductive and can have a negative impact.
Local Citation – Create directory entries
If you want to receive good reviews, then take action yourself and ask your regular customers for a review. A regular customer is a regular customer because he is satisfied with you. He will most likely rate your services highly.
It is important to never lose the local oman phone number data connection on your website – because that is exactly the point with which you actually want to be at the top of your customers’ minds. Therefore, it is important not to waste any time and to initiate the following, easy-to-implement on-page measures:
- The NAP mentioned above must be strictly adhered to. If you only have one location, you can include this information in the footer of each page.
- Does your domain contain the company name, industry or location? This still has a positive effect on the ranking. If not, then no, so don’t change your domain.
- The main heading (defined in the source code as <h1>) of your homepage should contain the company name, location and main keyword.
- The meta information title (maximum 55 characters) on the homepage should include the company name, main keyword, location and possibly the district. On the subpages, choose a title that suits the respective page.
- The meta description (140 – 156 characters) should describe your business on the homepage. On the subpages you describe what this page is about.
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Research thematic industry directories
Also research directories for your specific industry. This the arrival of the era of influencer marketing is because there is a thematic connection to your offer. Google also uses this as a signal of your popularity. There are a large number of directories on the Internet. It does not matter whether they are portals for end users or business customers. For local or regional companies with business customers as their target group, i.e supplier search engines such as are relevant. For physiotherapy or osteopathic practices, directories such as physio-deutschland.de (member list of the German Association for Physiotherapy e. V.) or osteopathie.de (Association of Osteopaths Germany eV) are important.
Schema.org for local businesses
Schema.org is a joint bulk lead project between Google, Microsoft and Yahoo!. The aim of the project is to better understand information on websites in order to provide searchers with better search results. For local companies, schema.org offers the marking of many relevant pieces of information such as company name, address, telephone number, geo-coordinates, payment methods, opening hours, etc.
