Email marketing is one of the most profitable areas of business that allows you to constantly attract customers and generate leads.81%small and medium businesses that rely on email marketing as their primary customer acquisition channel.
Email segmentation is one of the take email marketing service strategies that companies use to improve their email performance.Reduce bounce rates, increasing engagement and open rates. The main benefit of email segmentation? – Personalizing emails.
In this article
We will talk about email segmentation and how you can start implementing this method into your email marketing strategies. We will talk about many examples of how you can segment your contact list, and at the same time, we will give real-life examples.
However, before we begin, let’s step back a bit and focus on the basics.
What is email segmentation?
Email segmentation is simply categorizing your existing email contacts into unique sets of groups based on criteria you define.
It also serves as a prioritization
Method for marketers to identify contacts that are at risk of being lost or contacts that may become potential customers.
This is a great strategy forlead generation on the internetand reducing holding losses.
When compared to other email strategies, segmented emails are in the same league as targeted and triggered campaigns for improving email performance, as the three combined can account for almost77% return on investment for the companyin email campaigns.
Not convinced? What about segmented email campaigns too?generate 14.31% more opens and 100.95% more clicks.compared to unsegmented email campaigns.
There is no magic special databases for marketing: building targeted email campaigns to this either. It is a relatively simple concept. Personalized and segmented email campaigns that are somehow relevant to the contact are much better than emails that have nothing in them that could possibly be relevant to their situation.
Segmenting your contact lists b2b phone list allows you to better understand what your target market contains. This allows you to quickly begin implementing precise content and information related to specific groups of your target market to better match their personal characteristics.
