But be careful, there is absolutely no point in setting up a Facebook page , a Twitter account or an Instagram profile just to look better in local searches. If there are no new posts or no interactions with fans and followers, this is more of a negative sign. Think about whether you want to make the effort and whether you can use social media activities sensibly in your marketing strategy.
Apply geo-tagging as a social signal
Posts from social networks such as Facebook or Twitter netherlands phone number data are perfect for linking to the location information of the local business. The first step is to set up company pages on the respective platforms. Relevant information about the local business and the philosophy behind the products or services should also be included. With the help of so-called geo-tagging, images, a website or an article are given a coordinate. This allows data to be placed in the right place on a map, for example on Google Earth.
The “Youtube” platform also lends itself to being designed with tags. Your own local brand is made better known through image films. The geo- tag in these broadcasts automatically includes descriptions such as the name, address, telephone number and location of the company. As with social networks, the rule here is: log in.
Checklist for Local SEO
All content, regardless of the network, must be how to share documents in telegram without losing quality updated regularly and new content must always be created. This is how you stay in the conversation. As an entrepreneur, you will also notice this point by the extent to which the fans of the page are active. In the best case, they will become customers and vice versa: customers promote the accounts ‘ pages .
- Ensure consistency across all channels
- Pay attention to NAP and keep it up to date everywhere
- Use keywords cleverly (“Pizza Berlin”, “Hairdresser Dortmund”,…)
- Encourage customers to leave reviews
- Use negative reviews as an opportunity for optimization
- Use attractive photos
- Keep all presences up to date
- Create directory entries and check them regularly for updates
Structured data for websites, online shops and blogs
- Correct indication of the category
- The zip code, street name and city match
- The place is mentioned in the title
- Attractive pictures of the company and the surrounding area
Local SEO has become indispensable bulk lead in many industries. Many users don’t just want to find the address or telephone number of a business on the Internet, they also want to get an idea of the company. The ranking in the local search results is therefore relevant, as is an attractive website and meaningful reviews from other users. What matters with local SEO: Above all, honesty and timeliness. A trustworthy image of a company as well as important keywords in connection with the relevant place name are an absolute must in order to generate customers from prospective customers.
