Basically, you can say: Any company, regardless of size, that serves its customer base or local consumers. In addition to lawyers, doctors or restaurants, this can also be agencies or regional branches of large companies. If you have a physical address and want people to come there, placement in the local Google results is important.
Local SEO ranking factors
In addition to the ad areas, Google new zealand phone number data has two areas that are relevant for local results:
aus ranking factors play a role in the placement in these areas. The American SEO tool provider MOZ surveyed many specialists and used the results to create an overview of the most important ranking factors in local search:
Reviews help with local SEO
- You receive direct feedback from your how to share documents in telegram without losing quality customers through reviews. If the review is good, you are happy. If a review is not so good, do not scold the customer, but use this feedback to critically question yourself: “Could I have done something better?” In addition, mediocre or even negative reviews are a sign of the authenticity of reviews for Google.
- It shows the searcher what other users liked about something. Ratings have a huge influence on whether a search result is clicked on or not.
- In terms of search engine optimization for local searches, Google not only uses this as a criterion for ranking, but also displays these in the form of stars from 6 reviews. This brings you additional attention and, with a good overall rating, significantly more potential customers.
- However, make sure that you do not receive consistently bad reviews, as this will of course have a negative impact on your placement in local search results and on your conversion rate .
proximity to the desired location
Rating portals on the Internet are becoming bulk lead increasingly important and are enjoying increasing popularity. This can also be seen in the ever-increasing number of platforms. As an entrepreneur, you should consider the following points if you are open to public opinion:
- In general, the more reviews there are, the greater the impact on user trust and search engine rankings. Customers are increasingly trusting the opinions of other visitors on site, even if they don’t know these users.
- Positive opinions in particular drive the site up in the rankings.
