However, if you’re sending a quick update meant for subscribers to click through as fast as possible, it’s less important. Our advice: once you set these thresholds, keep them consistent with each email you send. This will allow you to accurately compare engagement across your different email campaigns. Conversion rates: do you hear that heavenly chorus? Your conversion rate is the goal of your campaign and the reason you sent your email in the first place. The conversion rate is the percentage of email recipients who click on a link within your email and complet a desir action, such as downloading an asset or purchasing a product.
Keep your subject line to
As a marketing team, you ne to decide what a conversion for a particular campaign actually is. What’s the purpose of sending the email? Completing a specific purchase Signing up for a trial or demo Filling out a form on a landing page Downloading brand content? Registering for an event Making a donation? Certain desir actions could be consider micro-conversions. These are small b2b leads but important steps that an individual may take on the journey to the primary reason for sending them a message. For example, a macro-conversion would be making a final purchase decision, but a micro-conversion could be signing up for an email newsletter or schuling an appointment to learn more about a product or service.
No more than a few
Engagement and email deliverability: as email marketers, it can be very tempting to focus solely on the size of your email list. Most marketers assume that a bigger email list means a better one, but that’s not necessarily the case. While it’s totally awesome to have a large B2B Fax Lead email list, it’s actually better to have a more engag one. That’s because mailbox providers monitor email engagement as a way of evaluating sender reputation. Sender reputation: sender reputation is a score that mailbox providers like Gmail, Outlook, and Yahoo Mail give to your brand.