Now that you know the ins and outs of scheduling Tweets, here are some bonus tips to make sure you get the most out of your Twitter presence. Different brands have different audiences who are active at different times. Using a Twitter scheduling tool to line up your Tweets in advance lets you test the waters and find out what times of day bring you the most engagement.
Social media moves fast, and sometimes, the Tweets you scheduled days ago can be out of touch by the time they go live.
That’s why giving yourself some leeway is important when scheduling Tweets. With Hootsuite, you can edit Tweets even after they’ve been scheduled. So you can keep your content up-to-date even when it’s on autopilot.
Set aside time each week to review any scheduled Tweets and make any necessary edits—this way, you can be sure that your content is always as accurate and fresh as possible.
Click on the Composer icon
Collaboration is a cornerstone of effective social media management. This is especially true for large teams, or those working in highly regulated industries.
Tweet schedulers like Hootsuite let you easily send Tweets to teammates, stakeholders or other decision-makers for approval before they go live. You can even set up custom user roles for different permissions based on your team structure.
Want to drive even more traffic back to your website? Or see how popular your latest influencer-driven Twitter campaign is with new fans. Use trackable URL shorteners like Hootsuite’s Ow.ly link shortener in business email list your Tweets so you can see how many people are clicking through. Plus, with clean, shortened links, you’ll have more character count to work with when crafting your Tweet copy.
Draft your post
Turn off scheduled posts during emergencies. Social media crises happen, even to the best-intentioned brands. Thankfully, Hootsuite’s Pause Scheduling button lets you pause all scheduled Tweets with one click so you can manage your social media crisis effectively.
This way, you won’t have to worry about outdated or irrelevant content going out during a difficult time giving you one less thing to worry about in an emergency.
Tweet scheduling platforms like Hootsuite also offer integrated analytics tools so you can track the performance of your Tweets, monitor what’s trending in your industry, and gain insights for future campaigns.
Social listening tools like Hootsuite B2B Fax Lead Insights also let you track mentions of keywords, brands, and hashtags over time, giving you an even deeper look into what’s working and what isn’t. Use these insights to optimize your future Tweets and stay on top of industry trends.
