The ROI of content marketing is notoriously difficult to measure because the customer journey is usually very complex. Even if a customer visited a blog post, how important was that interaction to the conversion? Yet a fundamental content marketing skill that separates good from great content marketers. Is the ability to identify and double down the most effective strategies. There isn’t a single best method to track the value of your content efforts. Though depending on your business and your goals, here are some important content marketing metrics to track. Content marketing is designed to ultimately drive sales. So conversions and demo signups are arguably the most important metrics to measure. To start tracking conversions and demo signups, set up Google Analytics.
Lead Magnet Downloads
And then watch this tutorial on how to track conversions in the dashboard. There are some other analytics tools, though Google Analytics is free and still seems to be the default tool for most companies. Once you set up your analytics, you can see which blog posts and pages. On your website contributed to conversions and demo signups. Ideally, you want to track first-touch conversions. As this metric will show you which people originally found your brand through. The blog and later converted C Level Executive List into customers. Assisted conversions are also helpful. As this metric shows which blog posts the user visited before making a purchase. Tracking demo leads and product signups is ideal. Though because the customer journey is so complex.
On-Page Engagement Rates
It’s not always entirely accurate – especially if you’re selling an enterprise product with a long customer journey. While it’s still a good idea to try tracking the entire customer journey from start to finish. You can also track email signups and lead magnet downloads from each piece of content. This will help you understand if your content effectively moves the customer to the next step B2B Fax Lead in the customer journey. If you notice that people are visiting your content. But not downloading the lead magnet or signing up for your email list. It means that either the content is bringing irrelevant traffic or the lead magnet isn’t a good match for that audience. Either way, it will illuminate where the gaps in your sales funnel exist so that you can fix them.
