Just as it happens in other markets worldwide, technology such as Artificial. Intelligence is being implemented in Peru for different aspects . Considering what was stated by Alonso Razetto , who is office manager of McKinsey & Company Peru. Those sectors that have the greatest momentum are retailers, mass consumption and financial services. “In the case of retail, AI has become a very useful tool to automate tasks that would help make better decisions about your business . Additionally, it helps increase sales, analyze large sets of purchasing data. Liscern patterns and provide personalized recommendations to your customers ,” explains Razetto.
Financial services
When it comes to financial services, artificial intelligence can be inserted in the verification of fraud from credit cards. In the reduction of incidents due to losses, the withdrawal of credits, the speed of processes, etc. “This technology applied to the (financial) industry helps simplify essential business processes. Iraq Phone Number Data While offering innovative products and services that improve customer experiences. Likewise, it is important to have a specialized team that can review decisions of this type, since AI could include unwanted biases ,” he explains.
How to benefit from Artificial Intelligence?
The mass consumption sector is decisive for the economy in Peru. Since it has enormous potential when it comes to establishing artificial intelligence . Considering Joao Negrini , who is Manager of Advanced Analytics at Neo Consulting , he explains that the firms related to this group have great challenges Italy WhatsApp Number List for the market. “Mass consumption companies in Peru face important challenges such as competition, high costs and growing consumer demand for personalized products and high-quality services. In this sense, AI can be a valuable tool to improve the efficiency and effectiveness of operations in the industry ”, he expressed.
