For Frías, our country “has enormous potential as a player for the region.” This was revealed in an interview, where he also said that Peru is one of the markets in Latin America with the greatest penetration in the use of connected TV to watch videos through YouTube. Regarding the development of the company in the country, he pointed out that in this post-pandemic stage the use of its tools by both people and companies has intensified. Indeed, this demand led to the opening of Google offices locally last year. Space that today houses a team of 30 people, opting for the hybrid format.
The Google user made in Peru
The Mexican executive, who has been directing Google’s Peruvian operation for two years, describes the national user as ‘demanding’, with searches that reveal his entrepreneurial nature and ‘early adopters’ of technology. Likewise, Frías is curious about the Canada WhatsApp Number Data type of high-end technological devices they buy, but also how they use them (mainly cell phones, Smart TVs and connected TVs). In this sense, it stands out that Peru presents, at the Latin American level, the highest penetration in the use of connected TV to watch videos through YouTube.
According to Google estimates
Along these lines, there are a total of 5.5 million Peruvians who use any television device (Smart TV, devices such as Chromecast or video Thailand WhatsApp Number List game consoles) to transmit videos over the Internet. Regarding the Google products with the greatest demand in Peru, Google Search is the most used followed by YouTube. Added to these are Google Maps, Gmail and Google Photos, with a high preference from local consumers. The Google manager highlights that there is a long-term commitment to the national market, despite the social and political scenario. Aspects to improve Regarding the challenges that still lie ahead, specialists assure that there is still much to do.
