For Renzo Vega Barbato , who is brand manager of KS Depor. A firm that manages the representation of the company in Peru. He commented that the fourth store would be in Cajamarca. And plans to open its doors in the first months of the year. It is a business that joins the establishments that the brand already has in Jockey Plaza, Plaza Salaverry and the most recent one in Cusco. The company is eagerly awaiting its entry into two new shopping centers during the course of the year. One of the most anticipated is Megaplaza.
We expect a growth of 35% compared to 2022
These should give us a sales volume that impacts the final result. At the same time, Merrell wants to expand its clientele and remove the label of being a company for people who do outdoor sports. “We have and we are going to bring products with the characteristic of being used on a daily basis. It should be noted that the changes are directed to the Greece WhatsApp Number Data categories of clothing, footwear and accessories. Merrell and its vision of exporting in the region Outdoor Recreation. Great Allegheny Passage One of the great aspects to consider is that a good quantity of the items are in the country. This in alliance with a company that has been selected and approved after passing. The technological filters and quality demanded by the firm.
In terms of clothing
We are going to have a line made with Peruvian cotton that will start selling in May. In addition, these will be to other countries in the region. Thanks to this panorama, Merrell wants to enter the market in a more competitive Vietnam WhatsApp Number List way and superior to the outdoor segment. “We want to have all the steps of the pyramid covered according to the client’s economy,” says Vega. Likewise, an average ticket in the footwear category stands out, reaching S/399 . Regarding the line, footwear continues to consolidate itself as the most important category in Merrell’s portfolio. Having a weight that reaches 60% in the sales of its products.
