Your content may be great, but if the title is mediocre, the click-through rate will not be high. Don’t waste potentially good SEO writing.
Many bloggers and SEO experts spend 40% to 55% of their time on content marketing , such as creating content, monitoring social media signals and consumer reactions, tracking analytics, etc. However, how much time do you spend on creating titles?
In SEO copywriting, the main title must be able to attract people’s attention, until they want to click and read more.
When you learn to be a good copywriter, focus on the things that readers will see first, namely the headline.
When you are in the top 10 on Google, if your title is clickable and interesting, even if the content is ranked 1 or 4, you will still attract organic visitors to your site. A good SEO copywriter usually creates a title before moving on to the content of the article or blog post.
VITAL RECORDSSEO Copywriting 5 Key Points For Content Optimization
Titles that convey a specific message or idea are most liked by readers. Did you know that titles using numbers always rank at the top? Therefore, if possible, include numbers in the content title.
Titles that contain numbers also tend to be shared more on Facebook and Twitter.
example of title with numbers in SERP
highlight example title with numbers in serp
There are several ways to write a great headline that gets lots of shares. Let’s try writing some new headlines in two popular industries: small business and fitness.
Examples of catchy and optimizable small business titles:
7 Small Business Trends That Will Impact Your Sales
How to Start a Small Business That Customers Will Love
Small Business Funding: How to Get Rp 300 Million in 60 Days
Examples of SEO copywriting article titles with a fitness theme that attract readers:
10 Secret Sports For Career Women
Best Ways To Lose 5kg After Giving Birth
Personal Trainer Tips: How to Become a Certified Personal Trainer
VITAL RECORDS
If you want your entire title to be visible in search engine results, don’t exceed 72 characters, as it will also increase your click-through.
Phase 2, content SEO Copywriting 5 Key Points For Content Optimization
The content itself is an important element in SEO copywriting. The purpose of people typing searches on Google and other search engines is to find useful content. Search engines will also “try” to display fresh and relevant SEO content. That’s why you have to consistently update your site.
Marcus Sheridan successfully grew his swimming pool company website from under 10,000 to 80,000 visitors per month in 6 months. He increased traffic organically by blogging 2-3 times a week.
When Marcus started targeting long-tail keywords in his blog posts, his traffic skyrocketed. He says that “ within a few hours of writing articles targeting specific keywords, we were on the first page of Google .”
If you want to write the best content that can rank high on Google, you have to target keyword phrases. Avoid keyword stuffing or over-optimization. Ideally, include the keyword in your title, and make sure it reads smoothly to the reader.
Picture yourself at a busy intersection where every path leads to a distinct chance to connect. For companies, especially in the sales and buy phone number list marketing department, getting a phone number list can be like having a treasure map to prospective clients. But it’s important to know what you’re really investing in before throwing yourself into this endeavor.
markus sheridan profile
Google Panda 4.1 update is designed to get rid of “thin” or shallow content, so that poor quality content cannot rank high in Google. A good blog post or article should be at least 1000 words. However, word count is not the only thing, because some niche articles are still struggling to rank high and maintain their position on the first page of Google.
Before you write SEO content, you need to understand your readers. Then, write a story and focus on a specific problem that your readers are facing. Solve that problem in your content, because that is another purpose of combining SEO and copywriting.
Every piece of content you write needs a compelling introduction. The introduction is the section that appears right below the title (and subheading, if any). The introduction should contain at least one of your target keyword phrases, preferably long-tailed keywords.
Phase 3, creating a meta description
One thing in copywriting, before writing content and before publishing it, use meta description to guide search engines. Meta description helps google ads advertising e-commerce search engines and readers to understand what the topic is and why your target keywords and phrases appear in the content.
This is how SEO companies make money, just by understanding this. Google uses the meta description on your page as a snippet of information when people search for keywords relevant to your content.
This piece of information will determine whether or not a reader will click, regardless of your ranking in the search results.
Example of meta description in google serp
For SEO purposes, meta descriptions should be 150 – 160 characters long and usually appear on Google below the title.
IMPORTANT QUESTIONS
How to write a meta description that attracts canada email lead people’s attention and has the potential to rank at the top of Google?
Or at least be on Pageone of Google.
* first rule, keywords and intent
Understand the meaning of the keywords you use. Keywords aim to explain the topic of the content (either seed keywords or long-tailed keywords).
For example, let’s say you’re a social media consultant and you want to attract clients to your business. Then, your primary keyword might be “advice from a social media expert.”
When potential clients type that keyword into a Google search, what do you think they want to read? What they want is obvious: advice from a social media expert on how to grow their online business.
Maybe they want more
Twitter followers, greater engagement, or tips on how to get more leads. Your meta description should be relevant and interesting to them.
* second rule, tricks for creating and optimizing meta-descriptions
Once your article or blog post is written, the next step is to write a meta description. Swell Path suggests following this checklist:
Do not exceed 150 characters (including spaces).
Bonus – for mobile viewing, do not exceed 113 characters (including spaces).
Provide a short description of the page and include a call to action to entice visitors to click through to your site.
Include target keywords! Just like the title tag, if the keywords in your description are in the user’s search query, they will be bolded. Google will show that your page is relevant to the user’s search.
Make sure your meta descriptions are unique across all pages of your site. Duplicate meta descriptions are often overlooked by webmasters but Google will flag them immediately.
SIMULATION, CREATING META-DESCRIPTION
Let’s try the tips, by writing two meta descriptions t
Looking for tips from social media experts to increase your traffic and business? First, set a target to achieve.
Provide a clear statement
Many companies fail in social media marketing, they don’t know what to do. You need advice from experts who have succeeded in their field.
VITAL RECORDS
You don’t need to include the exact same keywords in the meta description, especially if it doesn’t read smoothly by readers. There are many web pages in the top 10 Google rankings without a main keyword.
Phase 4, setting keyword frequency
Keyword frequency is the number of times a target keyword appears on a web page. In SEO, this term is popularly known as Keyword Density.
For example, if your target keyword is “best jakarta hotels,” how many times will this keyword phrase appear in a 300, 500, or 1000+ word article? Keyword density, on the other hand, is the ratio of “best jakarta hotels,” to other words on the same page.
Keyword frequency and density are not as effective as
They used to be before Google started updating more frequently. However, keyword frequency is still an important part of SEO content. Avoid on-page optimization mistakes, such as keyword stuffing, excessive keyword stuffing, and title tag clutter.
However, keyword density still impacts organic rankings. According to Brian Dean, keyword density/frequency is one of 200 ranking factors, meaning you should still consider it as long as you don’t overdo it.
Phase 5, getting to know about “links”
Links are the basic building blocks of your web pages. One of the 10 things Google believes is that “there is always more information out there.”
These page links tell Google that you are connected and sociable and that your content is considered useful and accessible to people elsewhere. The content of these links can be your other content or it can be from other authors or sites.
Linking to other sites and pages shows
That you value the work of others. Google will reward you for being in line with their mission: to organize the world’s information and provide universal access. A good marketing team will always recommend the right links.
Google Mission 1998 , Our mission is to organize the world’s information and make it universally accessible and useful.
What copywriters usually do is find the right keywords, research accurate data, then combine the two to create content that attracts readers. That is why SEO copywriting is one of the fundamental factors of search engine optimization.
For example, you may have an article that talks about the city of Samarinda. Then you may want to try building links that relate to each other such as Jasa SEO Samarinda ” for example.
There is no rule for linking content to other sites. There is also no mandatory rule for internal linking. However, as a smart content writer and marketer who wants to achieve great results in search engines, you should.
