You have finished designing your business product and service scheme for customers. However, you have not found the right formula to wrap it in various types of impressive content .
Know that your marketing content can be packaged in a variety of ways, from the most basic forms such as blog posts to more modern methods, such as podcasts.
It is recommended that you do not only apply one content pattern as a marketing strategy, but try to mix the content to be more varied. The more bait you throw into the sea, the greater the chance of catching fish. That’s the analogy. The more varied the types of content you use, the higher your customer reach.
So what are the types o100 Types of Content Every Content Writer Should Know
The following review may help you gain a deeper understanding of the latest types of content.Publish articles containing stories that are worth telling, such as the latest updates on company news, the latest service announcements, the latest products, or others. Don’t ignore the fact that users often visit news portal sites such as detik.com, kompas.com, none other than because they always present the latest articles. So, now you don’t need an explanation anymore why you should always update the type of article content on your site.
Written content types can be converted into audio. This activity can be done by recording yourself reading a blog post, e-book, or something else.
Educational in nature, with a long word count, around 1500 words. Wouldn’t it be better if customers went directly to your website when they needed information rather than having to stop by another website first? Again, what you need here is consistency. Post on your blog consistently.
Have you ever watched a video of customer testimonials after they enjoyed a particular product or service? This is one way that you can apply when you decide to compile case study content. Strong testimonials can encourage potential customers to be challenged to try the services of your business.
E-books offer the convenience of delivering information digitally. Through e-books, you can break down long content into several chapters that are more concise and easy to understand.
Another interesting 100 Types of Content Every Content Writer Should Know
You can determine the type whether it is free or paid complete with the benefits received by customers.
Email is an effective medium to build connections with your potential customers. Supported by the high intensity of users in utilizing email as a means of communication. Try to use a fun tone of voice, as much as possible use everyday language.
Infographics are a type of content that combines images, numbers, and text. This is effective in helping potential customers understand your company’s services quickly and concisely, especially in an era that demands everything to run quickly like today.
Although the bulletin seems simple, did you know that lately e-bulletin is more popular and reaches the customer faster. So, this type of content is worth trying.Photos can be said to be the simplest yet most effective type of content in reaching customers. Just look at how the proliferation of online buying and selling businesses that use photos as their main content for promotion.
But in the middle of this digital revolution, there’s an underused resource: databases of WhatsApp numbers. These databases offer useful contact details whatsapp number database that might aid in bridging the gap between companies and their target markets. Knowing how to use these databases may change the game for anyone, be it a marketer trying to reach out to prospective customers directly or a small business owner trying to grow your clientele.
You have to understand that people definitely
prefer a varied type of content that combines text and images rather than monotonous content containing text. Don’t forget also the fact that photos inserted in your content have the power to boost your website’s position in search results pages.
11. Podcast
In addition to audio, another similar but arguably more contemporary type of content is podcasts. So what is the difference between podcasts and radio? Podcasts are recordings. There are no interludes in the form of advertisements or the like. Listeners can choose for themselves what topics and when they want to hear them.
Create easy listening podcasts because people nowadays like to listen to podcasts at any time, it could be when they are stuck in traffic, or even when they are taking a shower.
12. Presentation
Are you going to attend a meeting? Or a conference? Surely you need a presentation as a tool to help you explain your presentation more clearly. Don’t miss the opportunity to speak in front of an audience like this. Pack the presentation as interesting as possible, write the outline only, add a few illustrations to clarify ideas and make your slides not monotonous.
In a more modern scale like today, promotions Shipping Integration in Shopify carried out through digital media are the most effective way to reach consumers. This type of content provides the opportunity to spread information quickly and at a low cost. Promotion through digital media allows people to see your products through their mobile phones or laptops.
Social campaigns are carried out by promoting
Campaign/movement by utilizing certain hashtags so that consumers are interested in finding out more about your business and will ultimately have an impact on increasing sales. This type of content allows brands to gain social media exposure.
15. Video
Choosing video as a promotional medium can be an interesting option. Videos present a more lively impression and are closer to the audience. The type of video content can be an explanation of the company’s products or services, customer testimonials, or the business owner’s own story telling. Monitor how viewers respond to your video, evaluate based on their comments.
This term may still be unfamiliar to the canada email lead ear. A webinar can be briefly described as an “online seminar”. The mechanism is carried out by utilizing video calls that can be watched by many people, either via Google Hangout, Facebook Live, and the like. The advantages of webinars include being a means to demonstrate the advantages of your business, as well as being a medium to announce new products in your business.
The content on a website can be a very powerful
Trigger to influence sales. The type of content on a website varies depending on what you want to convey to your audience.
White papers often contain explanations of the benefits that potential customers will receive when they use a particular product or service from your business. This is a type of content and method that is often used to encourage the opportunity for a purchase decision.What is meant by guest here is when you receive, publish and share content published by others outside your company. You can invite these guests to post their writings on your blog about how your business contributes to them.
20. Collaboration
In this type of content, you can collaborate with other businesses to create content together. Here, you are leveraging external skills to create content and trying to reach a larger audience. Examples of collaboration include creating e-books, webinars and creating free templates.
Interviews are a collaborative content type that is no less interesting
This interview concept can work well on media such as podcasts, videos, and even blog posts.
Q&A is always an effective content type. Ask your audience what questions they need your advice on, then create content that includes the answers.
Quotes are motivational, inspiring, entertaining and educational sentences that usually come from an influencer. This type of content is one of the most effective ways to attract potential customers.
Testimonials are statements that come directly from customers about their satisfaction with your service or product. Testimonials are stories to persuade potential customers, so they must have the power to influence. To get strong testimonials, try starting with the question “What results did you get from buying this product?”, or “What specific features did you like the most about this product?”. This type of content can influence the audience’s decision to choose your brand.
Know that every improvement that occurs
in your business is a story worth sharing with your audience. Company news can be in the form of articles, press releases, etc.
On your blog site, make room for product announcement features. Here, you can discuss company improvements or announcements about new products and new services for your business. This type of content can inform potential audiences who will become your customers.
Is there product competition in your niche? There is nothing wrong with creating content that compares your product to your competitors. Audiences will greatly appreciate comparisons that are done objectively and professionally.
Contests are similar in concept to quizzes
You ask your audience to do something, then they will show you their results, and eventually they will have a chance to receive a reward or something.
29. SEO
You can optimize different types of content to help your audience find what you publish through search engines. This model is often applied to online content to get high traffic that can last in the long term.
30. Calculator
Calculators are useful for helping your audience figure out how much time, money or resources they can save by using your product or service.
