In 2022 we had money but there were not so many products to invest in. In 2023, thanks to bank financing, that story was repeated. In 2024, the situation has completely changed. We have the product but the capital is what is missing.
Focus on top sellers with high ROI
Nowadays, it is no longer enough south africa whatsapp number data to focus solely on top sellers. It is also key to have products with a high ROI. It is clear that only those products with the highest return will help us grow in the best possible way. A 50% ROI is no longer enough. We need to think about how to get from there to 100% and beyond.
Limited but common sense bets
Our flagship product emerged at the end of November user-friendliness on mobile devices and came out of nowhere. There was no data that said we should make that product. In fact, no one was selling anything similar. That’s what we’re going to repeat. We know our niche well, which helps us understand the customer’s needs well. There is another type of product similar to the top seller that we already have that no one is selling that could repeat history. It’s common sense.
B2B Sales
I have sacrificed this part for the moment to aero leads dedicate more time to but selling 1,000 units in advance is the easiest way to quickly recover the investment in a product even if the ROI is “no more” than 50%. I will continue with the B2B contacts I started and take them to the end to see if I am lucky and any of them fall.
Sales outside Amazon
Sales outside of Amazon give us more margin and a more immediate return because instead of recovering the money from those sales in 30 days, we recover it in less than a week or, in the case of our website, even in a few hours. But it is clear that we have to boost those sales. Right now we are doing it through the affiliate program. Bottom line: you have to do your own testing. Lower and raise your prices and see what changes. Do A/B tests and measure how you do it. Only with data can you make the right decisions.
We must continue to push the issue. That’s what we’re working on.
