Birthday emails are a very useful tool that improves the results of your business both in the short and long term. In the short term, because it helps you significantly increase sales, in the long term, instead, because it allows you to strengthen the loyalty and affection of your customers. We have already discussed all the principles regarding birthday bulk email marketing services emails in detail last week, today instead we will summarize all the advantages and focus on the best examples of this type of email .
What exactly are birthday emails?
As we explained in the previous article, birthday emails are exactly what you would expect: the messages we send to our customers on their birthday . These messages are used to wish them a happy birthday, but of course they also have other purposes, such as: building stronger bonds with recipients, retaining existing customers, strengthening brand reputation and, of course, improving sales results. Therefore, it is an important tool that you absolutely cannot exclude from your marketing plan.
Why you absolutely should not exclude birthday emails from your marketing plan?
If what we have listed above does not the importance of continuous iteration convince you, then read the statistics. Research shows that birthday emails, compared to other promotional emails, lead to better results because:
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achieve a transaction rate higher than 481%,
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guarantee 342% more profit per message,
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guarantee a unique click rate higher than 179%
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boast a message opening rate that is 53% higher.
Birthdays are often a great opportunity to connect with people we have lost touch with, and the same is true in the world of online marketing. Your customers’ birthdays are therefore a great way to make them remember your brand in a discreet, friendly, but extremely effective way and to encourage them to make a purchase . Your customers will be very happy to know that you remembered them and sent them a gift in the form of a benefit (discount, free shipping, free product …), while you will enjoy the sales results that will improve significantly.
4 Key Tricks for the Perfect Birthday Email
We’ve already talked about all the tricks and tips for creating the perfect birthday email last time, so today we’ll summarize four key points to keep in mind when creating this type of message.
Personalize messages
Birthday wishes are a personal thing, so your message should be personal too . If recipients feel like it’s a generic message that you’ve sent to everyone, without putting any effort into it, they won’t be too happy. However, if you make an effort america email list and write an honest and sincere message, including the recipient’s name in both the message title and the message itself, and even adding a few personalized shopping suggestions based on past purchases, you’re sure to get a great response.
