Achieving this kind of ROI is not easy. Considering that everyone has an email address these days, it’s no surprise that this cost-effective channel can generate a lot of revenue.
Email marketing is a great tool, especially bulk email marketing services it comes to eCommerce marketing. Email marketing platforms with robust AI and machine learning tools can be especially helpful, as they allow marketers to connect with their audience in a more personalized and individualized way.
Optimize for mobile and think multi-channel
A few years ago, mobile-first design wasn’t a must, but not prioritizing mobile these days can cost you a lot of conversions.
Mobile-optimized websites can reducerefusals, and responsive landing pages can speed up your lead generation efforts. Email newsletters without any broken elements on mobile devices can help your audience get to know you and create a unique customer journey.
The goal here is to familiarize the user with your brand before entering your store. This will increase your credibility and authority in your niche.
Use augmented or virtual reality
Augmented and virtual reality – or AR and VR for short – are two technologies that will be trending in the future. 2022 is not the time when AR and VR technologies are perfect; however, the possibilities are endless.
Sephora was one of the first brands to experiment with AR/VR technology. According toCNN article” Sephora [..] also offers virtual try-ons and tutorials through its app. ” The technique was interesting enough that users were encouraged to go for an in-store demo.
Personalization in text
Segmentation always goes how special databases can supercharge your referral marketing campaigns in hand with personalization. However, in 2022, hyper-personalization will be a must-have when all is said and done.
This means going beyond “Hi, [Name]” and into something more tangible.
Using automation can give you a big advantage when creating hyper-personalized email marketing campaigns. Automation sequences, such as abandoned cart emails or welcome emails, are triggered by specific user actions. This means that said email campaigns feel organic and natural — almost like an expected follow-up to the user’s actions.
To do this, you will need to collect b2b phone list and use AI and machine learning technologies. This will give your online store an edge. Such tools can help you segment your list by analyzing the data and finding even the smallest patterns that will match your audience one-on-one.
