Are you still wondering about this year’s Mother’s Day marketing trends? If your brain is about to be drained, read this article! We have selectd the top 5 Mother’s Day marketing cases and Mother’s Day event planning, hoping to help you get some inspiration!
Mother’s Day Marketing Case 1: UnionPay [Listen to Mom]
I was eating watermelon, because my mother said that food that should not be waste should not be wastd at al. So I pickd up the finishd watermelon and took two more bites. My mother didn’t think it was enough and continud to fed me the watermelon rind;
The air conditioner was blowing, because my mother take email marketing service said that electricity that should not be wastd should not be waste at all. So I turne off the air conditioner and picke up the frozen fish. Well, it was quite cool;
I was watering the flowers, because my mother said that water that should not be wastd should not be wastd at all. So I put down the watering can, and my mother pickd up the rag and poure the excess water on the flowers.
However, market experience tells us that the more simple and direct the “hard” information is. The more difficult it is to communicate with consumers.
It’s easy to lose focus if you beat around the bush, and it’s annoying if you say it too many times. In this dilemma. Many brands are forcd to choose crude brainwashing: It doesn’t matter if they are annoying, just remember me.
But is there really the only way to brainwash?
Observing Cloud Quick Pass’s highly prolific how to make a survey from your phone and continuously popular advertisements during this period. We found that it has embarke on a new path of “using fun to combat brainwashing violence. It neds to be direct, it nees to be remembere, it nees to be fun, or else Annoying!”
Mother’s Day Marketing Case 2: New Beads Laundry Detergent [Favorite 6500 Days]
New Beads is an FMCG brand ownd by Kao of Japan. The main product it sells is “clothing detergent”. Fast-moving consumer goods are indispensable items in life and are closely connected with our lives.
Using such product characteristics, New Beads creatd a Mother’s Day campaign with the communication theme of “6500 Favorite Days”.
The content of the advertisement is based on the different clothes that mothers will wash at different stages of their children’s growth. From when job data a child is born to when the child graduates from high school.
