The countdown to the long weekend of Black Friday and Cyber Monday has begun. Black Friday weekend this year begins on November 29 and runs through Cyber Monday on December 2.
In a few days, online and in -store sales will be flooded with . Promotions and discounts, with consumers already on the hunt for the best deal.
Email marketing campaigns why focus on
ADS announcements, social media activities, in-store engagement : there are so many channels and tools to implement for successful Black Friday and Cyber Monday marketing strategies, but there are two key aspects on which it is essential to maintain focus: profiling and personalization .
Black Friday 2024 is also expected to see an increase in average spending. As we know, many consumers show a higher purchase intention than at other times of the year.
Greater willingness to spend, but not only poland email list why focus on that: in fact, in this Black Friday 2024, new technologies applied to the sales process and above all artificial intelligence will play a crucial role .
Great deals, but also rewarding and valuable . Customer experiences: even on Black Friday and Cyber Monday, consumers don’t give up personalized browsing, purchasing and engagement experiences , and one in two customers hopes that artificial intelligence will help brands embark on this journey.
Black Friday Marketing
Strategies 2024: Pre and Post Black Friday Profiling and the Importance of First-Party Data
The most anticipated shopping weekend of the year, in fact, is just the first appointment of a truly intense period that will then continue with the Christmas sales.
In reality, periods of major promotions, for stores as . Well as for the eCommerce sector, are increasingly extended, which is why it is essential to think about Black Friday that continue over time. And allow you to make the most of the great wealth that every brand and company can boast, namely data and information on users and customers .
First-party data such as personal data
Information on tastes and interests, purchasing habits and frequency. Browsing behavior and much more: online as well as offline, there is a huge amount of data that real and potential customers release when interacting with the brand and its products/services.
This data, if collected and made available and why focus on accessible . Allows the creation of comprehensive and real-time updated user profiles, single customer views of each individual member of your audience , no longer plausible, but real!
Black Friday 2024 Marketing: Build Customer Loyalty with Personalization
If for consumers the long weekend of Black name and profile colors Friday is the time. When they are most inundated with offers and promotions, for brands, this is often the opportunity not only to re-engage existing customers but also to acquire new ones.
To achieve these goals, it is essential to be able to . Stand out from the chaos to capture the attention of the consumer and all this is possible only through personalized messages and offers.
In the case of existing customers, the advice is to implement personalization strategies based on their life cycle .
Hero, lost, active or first order customers, just to awb directory name a few examples . Must be engaged with different communication and commercial proposals on . Multiple channels and using multiple tools . From newsletters to behavioral messages , from product recommendations to SMS and even advice at the point of sale.
In a strategic perspective that why focus on
Proposals that are consistent with the why focus on expectations of your audience . This means not only generic discounts and promotions (for example 25% discount on the entire product catalog) but also promotions and product proposals that vary according to the segment to which each individual user belongs.
Increased engagement , boosted conversion rates. Reduced cart abandonment rates, and revenue growth are some of the benefits that come from a personalized and be created . And preserved even during periods of great commercial offers.
Discover how to personalize your customers’ shopping experience during Black Friday with Blendee. Contact us for more information !
