Online shopping has evolved to meet A Simple Guide the needs of modern customers, who prefer a more visually engaging experience. 86% of shoppers expect to see images when they go online to make purchases. That’s where Google Ads image extensions come into play.
But what are pay-per-click (PPC) image extensions, and how can you leverage them to maximize your responsive search ad performance? Read on to learn more.
What are Google Ads image extensions?
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Google Ads image extensions, also known as PPC image extensions, are visual functionalities that allow advertisers to upload visually compelling and contextually appropriate images to complement their text ads. These images appear on Google search results pages next to your ad title, meta description, and URL.screenshot of google ads search results
Why are PPC image extensions necessary for your advertising campaigns?
PPC image extensions are a highly effective advertising tactic since people are prone to respond better to sensory inputs like images. Google Ads image extensions are a great way to improve your text ads’ visibility in search results.
Using a Google ads image extension makes it simpler to draw in readers and encourage them to check out your marketing material, increasing your ad’s click-through and conversion rates.
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Sounds confusing? Take a look at the following detailed Google Ads image extension setup instructions. Similar to the other ad extensions, you can add an image extension right from the user interface (UI).
To get started, click on the Ads menu, then select “Assets”
google ads menu screenshot
From there, you’ll see the “table view” tab, make sure that it’s set to “associations.”
google ads table view tab screenshot
From there, you can either go to the extensions tab and click the blue “+” button there, or go to the cards section, select the “Images” card, and then click the blue “+” button at the top.
google ads menu add extension screenshot
You can also simultaneously add the Google ad image extensions to numerous campaigns or ad groups. The best time- and effort-saving way to do this is as follows:
Click “All Campaigns” in your account
Select Ads and Extensions
Navigate to Extensions and add one by clicking the blue + icon
Select “image extension” and wait for the new screen to load
Click “Add to” and select “Campaign” or “Ad Group”
Then click the blue link to select specific campaigns or ad groups
In the popup, select each campaign or ad group you want to add the image extension(s) to
Click Done
The next step is to upload your images once you have chosen the ad groups or campaigns you wish to include. To add images to your ad, choose the blue + button in the images box, navigate to the upload tab, and select the appropriate file(s).
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What are the image requirements for a google ads image extension?
Google maintains high standards for its image extensions. Your advertising’s visuals must convey all necessary information without additional text, illustrations, or company logos.
Here’s the required format for Google Ads image extensions:
File Formats: PNG, JPG, or static GIF
Maximum File Size: 5120 KB
Aspect Ratio: Square 1 x 1 for square images or Landscape 1.91 x 1 for landscape images
Image resolution: 1200 x 1200 for square images and 1200 x 628 for landscape images
Minimum Pixels: 300 x 300 for square images and 600 x 314 for landscape images
In addition, for the best performance, you should position the most critical content in the center of 80% of the image.
Best Google ad image extensions practices
Take a look at some of the best practices croatia telegram contact list for Google Ads image extensions:
Select images that showcase your product or service
Experiment with multiple images
Add and format images according to Google compliance standards
Ensure your images have a clear background
Select images that showcase your product or service
The best Google Ads image extensions combine helpful information with a high standard of production value. Always select clean, uncluttered photos that display your products or services.
For maximum performance, you also need to ensure that the user experience is consistent from the moment they click on it. This method includes selecting graphics corresponding to the keywords used and the destination page.
Experiment with multiple images
When it comes to online advertising, there is no way to anticipate what strategy will yield the greatest results.
Therefore, experiment with various product or service images — from different distances, against multiple backdrops, or with in-store and lifestyle variants, etc. Make sure to try several combinations to find the one that performs the best.
Add and format images according to Google compliance standards
Your images should adhere to simple Google ar numbers guidelines to get the most out of the PPC image extensions. These include ensuring that each of your images is:
The right size
A single graphic rather than a collection of photos
Easily distinguishable
Free of any nudity or sexually suggestive content
Having minimal white space
Ensure your images have a clear background
Google Ads image extensions display as a small square or rectangle on the side of your ad, just as in the previews. So, selecting images with a clear subject and little background “noise” is essential so users can easily identify them and get an instant “picture” of your offering.
We foster and form long-term partnerships so that your business has long-term results.
Over 90%
of WebFX clients continue partnering with us into year 2 of their campaign.
Hear from Our Raving Fans
Get the most from Google Ads image extensions with WebFX
Want to optimize your campaigns for maximum results? Partner with a knowledgeable PPC advertising management agency like WebFX.
We’ve handled over 650 PPC campaigns for businesses in various sectors, and we’re a certified Premier Google Partner to boot. Our team of experts will work with you to create a custom PPC strategy that works for your business.
