The market associated with credit cards in Peru would expand in 2023, so it is evident that competitors will enter the financial scene. The reality is that a greater number of Municipal Savings Banks plan to enter into the definitive authorization of the Superintendency of Banking, Insurance and AFP (SBS) . So far, only Caja Cusco has obtained authorization and has brought cards to the fore , although these are in the programming process. Caja Cusco introduces 1,000 units of “plastic money” From the moment the first credit card associated with the Municipal Savings Banks was launched , Caja Cusco supplied about 1,000 units of “plastic money.
Who is president of Caja Cusco
He points out that “In the first phase we offered it to our natural clients and mypes with the best credit history. It was a way to reward them because with the issuance of cards we have to be very careful, it generates many risks.” After six months, the financial institution has been able to expand the market, with new Lebanon WhatsApp Number Data clients arriving who do not have more than four financial items , according to Walter Rojas , who is the manager of the bank. From this, he indicates in the projections that his modern product will reach about 10,000 Peruvians in 2023 . “In our first phase we have concentrated on calibrating the product.
Our card has a more business cut
80% of the line is working capital and only 20% is consumption , so in our line of S/50,000, only S/10,000 is consumption , but we to evaluate if it could be Italy Telegram Number List as cash disposal. We have done initial surveys of our clients to continue improving,” said Rojas. New alliances in Caja Cusco Municipal savings banks capture 19% of CTS deposits For the new phase, Caja Cusco wants to make an alliance with a third firm, where the objective is the inclusion of benefits with its card, going from the totalization of points to other types of discounts, including the accumulation of miles.
