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According to the popularity of using SMS messaging to contact businesses grew by 75% in 2020. However, just like gift-giving, it’s
Landing in the inbox is a privilege rather than a right. If we want to be invited in as a
Sending a “check-in” email to those less engaged subscribers is a great way to see if they wish to remain
Stage two is what happens after the email is accepted. There are more automated checks carried out by the mailbox
Circe is a copywriter at Marigold. Chicago born & raised, she is a writer, comedian and performer who moved to
When you needed support, you loved that we have a dedicated support team, with real technical expertise – and we
another eventful year. We navigated our way through new challenges and new marketing trends that continue to keep us on
Your subscribers are the best source of information on how well your emails are performing. Review your after each campaign
Your most engaged subscribers who have opened an email or clicked a link in the last 12 month Your most
When it comes to emails, we spend so much time creating the perfect subject line and images that will hit
Because A/B testing is completely data driven, it helps leave out uncertain guesswork, allowing you to connect with your customers
