Functionality gaining traction is the ability to “buy online, return in-store.” Cross-channel points accumulation and multichannel redemption prove invaluable to customers who engage across various platforms. Whether it’s points earned through online and in-store purchases, mobile app interactions, or social media engagement, consolidating them into a unified system allows for seamless redemption across diverse
Depending on customer
Spending and engagement, tiered membership levels add an extra layer of depth to omnichannel strategies. Higher tiers unlock superior rewards and privileges business lead while integrating gamification elements such as challenges, competitions and badges further fuel engagement, motivating customers to interact consistently across all channels. An omnichannel approach in action: Comarch and Doppelgänger Doppelgänger’s
Partnership with
Comarch, a global loyalty marketing platform provider, is an excellent example of omnichannel loyalty’s power. Doppelgänger, an Italian menswear retailer, aims to cultivate an B2B Fax Lead exclusive community among its members through a seamless omnichannel loyalty program. Comarch’s platform offers points collection, exclusive in-store events and personalized discounts and gifts. This approach combines online shopping