Exit-intent popups are a popular marketing tool used by websites to capture the attention of visitors who are about to leave the site. These popups appear when a user moves their cursor towards the close button or navigates away from the page. They offer a final opportunity to engage with the visitor and capture their email address before they leave the site. Here are some tips for using exit-intent popups to grow your email list. Offer an incentive To entice visitors to provide their email address, offer an incentive such as a discount, free trial, e-book, or access to exclusive content. The incentive should be relevant to your audience and provide value to them. For example, if you run an online store, you could offer a discount code for their next purchase. If you run a blog, you could offer a free e-book on a topic related to your niche.
Use a clear and attention-grabbing headline
The headline of your exit-intent popup should be clear and attention-grabbing. It should immediately communicate the value of your offer and entice the visitor to take action. Keep it concise and use language that resonates with your audience. For example, “Get 10% off your next purchase” or “Sign up Fax Lists for our exclusive newsletter and get access to insider tips and tricks.” Keep the form simple The form on your exit-intent popup should be simple and easy to fill out. Only ask for the information you need, such as name and email address. You can always ask for more information later if needed. Avoid asking for too much information as it can be a turnoff for visitors and decrease the chances of them providing their email address. Use eye-catching visuals The design of your exit-intent popup is important to grab the visitor’s attention. Use eye-catching visuals such as images.
While you want to capture
However make sure the visuals do not distract from the message of the popup and do not slow down the page load time. Make it easy to close While you want to capture the visitor’s B2B Fax Lead email address, you also do not want to annoy them. Make it easy for visitors to close the popup if they are not interested. Use a clear and visible close button or allow visitors to click anywhere outside the popup to close it. Use A/B testing A/B testing is an effective way to optimize your exit-intent popups for maximum conversions. Test different headlines, designs, and incentives to see what works best for your audience. Use analytics tools to track the number of impressions, clicks, and conversions for each variation. Segment your email list After capturing the visitor’s email address, segment your email list based on their interests.
