Eye-catching newspaper headlines have been a long-standing tradition in the world of journalism, a skill The New York Times has leveraged in its email newsletter subject lines. The Morning features succinct subject lines with compelling descriptions you can’t help but want to open.
The Morning are typically no more than four words following the title of the newsletter. They offer enough for the reader to know what the featured story is about but hold back the details, so the reader has to click to find the resolution.
Don’t worry
even if you don’t have harrowing war stories or political unrest to share in your newsletter, you can still curate eye-catching headlines. Start with Cyprus WhatsApp Number List determining a distinct perspective or value to share with your readers. From there, isolate the most essential concepts or words and think about the goals of your customer.
For example, if your value proposition is a 50% off sale on summer clothing, don’t just share a deadpan subject line that says, “we have a sale.” Instead, offer your customer the tangible and aspirational value of the sale in your subject line. For example, your subject line could be “50% Off Summer Fashion Statements!” This highlights the savings value as well as the goal they can attain by participating.
The first thing
you see when you open The Morning is an in-your-face graphic or image. Let’s just say The New York Times definitely takes advantage of its B2B Fax Lead award-winning photojournalists and designers when it comes to producing its newsletter. The image immediately conjures an emotion, making the reader invested right from the start.
The opening newsletter is like the welcome mat to the narrative you create within. Make sure it invites your readers in and tells them what they can expect. Maybe it says, “groundbreaking news” or “innovative ideas.” Or maybe it says,
