You have probably wondered more than once how it is that search engines are able to find the answer to a given question. They show you answers that perfectly match your query.
It may also happen that you run your own website and create a blog for it, but with poor effectiveness because you do not generate any conversions on the website.
In this article, we will show you what search intent is and how to use it, as well as how it affects the positioning of your website. Search intent refers to the relevance of a specific user’s query.
What is Search Intent Search Intent
It’s about answering the question: what does the recipient really Ws Database expect when searching for a given phrase? This is a specific user goal and may fall into a number of categories including informational, navigational, commercial or transactional.
Intent can often be gleaned from the types of words used in users’ queries, for example, if a phrase contains the word “how”, they are likely looking for information about how to do it. By tailoring your content to user intentions, you can improve your position in search results and provide the right solution to user queries.
Types of search intent keywords
There are three main types of search intent. If you understand them well, you will be able to properly optimize your content for them.
Types of Search Intent Keywords There Are
Informational intent Occurs when someone is looking for an answer to a specific question or B2B Fax Lead information on a given topic. These can be seed or longtail keywords . There will be times when you will get mixed results for shopping offers, but for the most part, if the intent is informational, the SERP listing will show informative results.
Navigational intent This happens when someone is looking for a given website or brand, meaning they know exactly where they want to go. In this case, the website of a specific company usually appears in the results.
Transactional intent occurs when someone wants to perform a specific action online. Most often, the user’s goal is to purchase something, but this does not always have to involve e-commerce. People may also want to book an appointment, rent something, or find more information about a particular service.
