Digital Marketing Agencies that serve Legal Companies and Law Firms face great difficulties in working their strategies. With the restrictions that the OAB Code of Ethics imposes on the Legal Class. Just to give you an idea, in recent decisions by Ethics Courts in the regions of Pernambuco, Bahia and Goiás. For example, publications promoted on social networks were considered abusive practices with regard to legal advertising. This highlights a tendency for other states to prohibit this strategy. This type of measure further restricts the capacity of companies in the sector to act in terms of marketing.
Safer for the client, healthier for the agency
Here, at Anylinks, we prepare to serve the Legal Branch, through area-specific certification courses and research and case studies. What we have general are many mistakes, that is, there are many Legal Marketing projects that are doing everything wrong. Yes, there are some being done correctly too, but they are few, very few. Our question is whether the Greece Phone Number Data strategy is wrong due to ignorance, or lack of knowledge of what can or cannot be done in this niche or whether both agency and client decide to take the risk? In this case, another question remains: – Legally, should only the legal company or office be penalize, or should the agency itself be considered co-responsible? Finally, there are professionals in any field of activity who practice ethics and there are others who do not.
Limitations of the Code of Ethics – Digital Limitations
According to the New Code of Ethics and Discipline of the Brazilian Bar Association – OAB, “advertising lawyers’ services via electronic means is permitted”. See, you might think, “So everything’s ok.” I can run E-Mail-Marketing India Phone Number List campaigns, Adwords, Facebook ADS. Negative, not quite. It depends on how it will be done, see the text sequence. Advertising lawyers’ services via electronic means, such as social networks, is permitted for informational purposes only, and must be discreet and sober, with no attempt to attract clientele.” Yes, there is room for interpretation, but even so it is clear that certain practices, let’s say “very common”, are not allowed.
