According to the popularity of using SMS messaging to contact businesses grew by 75% in 2020. However, just like gift-giving, it’s key that you actually give people what they want when they start a text conversation with your brand.
For example, according to , only 9% of consumers want to hear about your customer satisfaction survey via text. (Which, let’s be real, makes up like 99% of text messages Marketing Examples Your people receive from businesses. Annoying much?) On the other hand, according to the same survey, 35% of consumers would love to get special offers or promotions via text.
Text message
marketing can feel invasive and unwelcome if it’s not personalized and valuable to your audience. If you’re still not sure what consumers China WhatsApp Number List want to receive, you’re in luck. This guide covers five SMS marketing examples your audience actually wants to receive so you don’t become the marketing equivalent of Great Aunt Margaret. You’ll increase your conversions and your bottom line.
It’s hard to beat text message marketing campaigns for timely updates you know your audience will see. Americans are constantly checking their phones — about 344 times a day, according to . And reports SMS messages have the highest read rates out of any commercial messaging channel, with an open rate of 42%. This combination makes SMS text messages the ideal channel for time-sensitive event communication.
You can use SMS messages
to hype event lineups, send ticket QR codes, provide attendees with session time updates, or even provide interactive content during the event.
For example, event attendees may B2B Fax Lead opt in to receive messages, so they can be the first to hear who the headlining speaker is or receive a mobile ticket. And then, once they have opted in, you can notify them of important information via SMS throughout the conference, such as which conference space their sessions are in.
