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These are usually simple, transactional emails sent during the signup process. Here’s a great example of what a double opt-in looks like: double opt-in email example Double opt-in takes more time, but doing so means your subscribers are much more likely to engage with future emails. (If you want the benefits of a double business lead opt-in with the subscriber experience of a single opt-in, you’re in luck: our friends at Mailgun have just the thing.) With sunset policies, how do you know when it’s time to proactively remove unengag subscribers from your email list? A sunset policy is one of the most effective ways to identify contacts who just aren’t that into you.
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With a sunset policy, you set thresholds to identify subscribers who have lost interest and stopp engaging with your emails. For example, you may want to delete subscribers who haven’t open an email from you in more than two months. Then, you can either attempt to re-engage those contacts, send to them less frequently, or simply remove B2B Fax Lead them from your list. Often, senders will create a separate segment for subscribers who are less likely to engage. That means you don’t have to say so much to those people; you just don’t show up in their inbox quite as regularly. Segment your email list. Another way to keep your email list clean using your engagement metrics is through list segmentation.
