It is common that when developing a content marketing strategy. One of the ideas that is always put on the table is that the content has to be personalize. So that it works better, but what does this mean. personalize-content-everything-you-to-know-to-implement-in-your-digital-strategy. First I want to tell you what personalize content is not . Personalize content IS NOT inserting a “ personalization token ” in the template of an email to greet the recipient. – content does NOT mean inserting a “ personalization token ” in the subject of the email. So that the recipient feels more to open the email. If you thought that making content is something like the image I show you below. Which is very common in digital strategies, I recommend that you continue reading this blog.
Listen and connect with your audience!
-content-everything-you-to-know-to-implement-in-your-digital-strategy .That you receive an email and when you open it it says. “Hello, Sonia, below I am sharing the 3 most view. Blogs of the month” IT IS NOT personalize content. Even this type of Country Email List email speaks more of a typical mass mailing. Strategy in which the differentiator is only. That he greets me with my name. To understand what it means to create a content strategy. We to start from two essential points: – It is aime at an already captive audience . That is, it is useful content that will be sent to clients or prospects that I already have. – The main objective is to build loyalty. Custom content is primarily focuse on nurturing, delighting, and retaining the audience you already have.
Focus on their experience
So, how can I build loyalty with my current customers and make my potential customers fall in love. With them through content? I leave you the following tips: 1. Know your audience This seems like cliché advice. But if you are one of those who send emails B2B Fax Lead like the example we show in the first part of this blog. It means that you have not yourself to knowing your audience. Knowing your audience means knowing what they want, what they are looking for. Why they came to you, what they like about your brand, what problems they are trying to solve. At what stage of the buyer’s journey they are, for example. what they continue to buy from you or why they stop buying, what was the last product or service in which they were interest, etc. When you really reach that point of knowing your clients or prospects. you will be able to provide them with the answers they are looking for and. you will be able to give them real support – through content – in their purchasing process.