Consumers’ use of augmented reality (AR) and virtual reality (VR) technology is a novel trend that seems to be scaling upward lately — such a trend, what some may view as a fleeting fad, may be the next big, innovative opportunity for marketers across the globe to engage customers, both new and current. In the last few years, AR and VR technologies have been continually, and at an increasingly rapid pace, transforming the way consumers choose to spend their hard-earned dollars. In an omnichannel marketing strategy, AR and VR technologies ultimately provide customers with a digital experience in place of a traditional, physical one, offering brands a new space to market their products and services.
Importantly, as Boomers
become more concerned about data privacy and security, brands are tasked with providing transparency to quell concerns, while simultaneously working to develop efficient marketing strategies. Unfortunately, the privacy consciousness Armenia WhatsApp Number List of Boomers makes them cynical about a number of brand interactions. Sizable majorities of Boomers express discomfort with ads based on locational data, voice data, and third-party cookie tracking. This data suggests the importance for marketers to actively address and respect the privacy concerns of Boomers, best achieved by communicating how their data will be used, respecting boundaries, and providing opt-in/out options whenever possible.
The concern over data privacy
The brands committed to fostering better relationships and adding relevance. Value and personalization to their messaging are the ones that consumers elevate to preferr status. And are those which are pois to see long-term benefits throughout the customer lifecycle. As the best way to reach this generation, email holds its own as the most scalable and cost-effective channel.
However, brands should not neglect the importance of a full-fledged mobile strategy — instead. Marketers should think of mobile as a B2B Fax Lead collection of touchpoints. Including SMS, MMS, email, website, mobile app, etc. Where they can enhance the customer experience and strengthen brand accessibility, no matter the generation.
To learn more about consumer trends among different generations. And to get the latest consumer attitudes toward messaging and personalization. Read Marigold’s full report of the
